In the Oregonian’s recent anti-foodie invective, Lee Williams highlighted Taco Time as a place where patriotic, American-cheese-loving Portlanders eat Mexican food. Todd Pedersen, owner of two local Taco Time stores, though, laid down the gauntlet:
“A lot of foodies don’t want to go to chains even though they might actually have some good food, just because of the thought….They might go to (fast-food restaurants); they just don’t admit it!”
[Pedersen] challenges his menu against the few and favored Mexican carts, trucks and taquerias of the foodies: “Come on,” he says. “Let’s blind taste-test them.”
He doesn’t just claim that Taco Time can compete against some random mom and pop Mexican joint, taqueria, or taco truck. He says it can compete against the very best. Okay, as El Mariachi would say: “Let’s play.”

